Plotline Check your fit

Be the surveyorbuyers findbefore they buy.

SEO and AI-search visibility for independent practices specialising in period homes. One local area. One focused monthly plan.

Check your fit Explore the plan

£895/month + applicable taxes No setup fee

Sunlight and tree shadows across a Victorian brick home with sash windows and a sage-green door
Local knowledge. A wider reach.

For independent home-survey practices in England.

01 /   THE OPPORTUNITY

The right buyer.
The right question.
Your expertise.

Homebuyers search for more than a surveyor. They need someone who understands the house they are about to buy.

Level 3 survey for a Victorian terrace

ILLUSTRATIVE EXAMPLE · NOT A LIVE RESULT

A useful answer starts with real expertise.

What the survey covers

A clear explanation of the service, its scope and its limits.

Experience with period homes

Your own knowledge of older buildings, materials and local housing.

A clear route to request a quote

Help the right buyer take the next step with the right information.

A defined local area

Focus on the places you genuinely cover, with useful local detail.

Surveyor-approved content

Accurate, practical information, written in your practice's voice.

Search + AI visibility

SEO helps people find your pages. GEO helps make them useful sources for AI answers.

02 /   THE GROUNDWORK

Your knowledge.
Our groundwork.

A focused programme built around the work you want to win.

Talk about your practice
  1. 01

    Be discoverable

    Crawl and index checks, useful service pages, and technical fixes.

  2. 02

    Be locally relevant

    One Business Profile and content for three priority towns.

  3. 03

    Be a useful source

    Clear, expert-approved answers to period-home buying questions.

  4. 04

    Know what changed

    Enquiry tracking, a written report, and dated AI-search observations.

The first 90 days

  1. 01

    Establish

    Audit, tracking and a practical roadmap.

  2. 02

    Build

    Publish useful content and fix the foundations.

  3. 03

    Refine

    Review enquiries, search data and the next priorities.

You bring the expertise. We turn it into clear, discoverable pages.

03 /   THE SUBSCRIPTION

One plan.
Solid foundations.

Built for one independent practice, one website and one compact service area.

The Local Practice

£895

/ month, excluding applicable taxes

No setup fee. Paid monthly.

Check your fit

3-month opening programme (£2,685 + applicable taxes total), then monthly with 30 days’ notice.

  • One website, up to 30 indexable pages
  • One Google Business Profile · three priority towns
  • Month 1: audit, tracking and a 90-day roadmap
  • From month 2: two content units each month
  • Up to two hours of technical fixes each month
  • 12 buyer questions sampled across AI search
  • Monthly report and a 30-minute review

Content is reviewed by your qualified surveyor before publication.

No ads, website rebuilds, paid links or ranking promises.

A few good
questions.

What is GEO, in plain English?

GEO means making your expertise easier for AI search tools to find and reference. It shares the same foundations as good SEO: clear pages, trustworthy information and access for search crawlers.

Can you guarantee rankings or AI mentions?

No. We commit to the agreed work and transparent reporting. Search engines and AI platforms decide what they show. Enquiries, rankings and citations depend on factors we cannot control; three months is an opening programme, not a results deadline.

What do you need from our practice?

An existing editable website, appropriate account access, accurate service and coverage details, and a designated qualified surveyor to review technical content. You retain your accounts and approved content. The plan is designed for RICS-regulated independent practices with capacity for more Level 3 instructions.

What happens after the first three months?

The service continues monthly at £895 + applicable taxes, with 30 days’ notice to end it. Your domain, profile, analytics accounts and approved content remain yours. There is no extra website buyout. Unused monthly allowances do not roll over.

A better fit
starts here.

Tell us a little about your practice. Start with the fit check, then request a conversation.

Prefer email? hello@studioflach.com.

Your practice’s existing website. We won’t scan it automatically.
About your specialism

No website scan. Your details are sent only when you submit your enquiry.

THE LOCAL PRACTICE

Exactly what is included.

£895/month + applicable taxes. Initial 3 months: £2,685 + applicable taxes, billed monthly.

One focused service area

One existing website with up to 30 indexable pages, one verified Google Business Profile, and three priority towns within your genuine coverage area. Designed for independent RICS-regulated home-survey practices specialising in older homes. Plotline is a brand from Studio FLACH and is not endorsed by RICS.

Month one: establish the foundations

Baseline website and local-presence audit, enquiry measurement setup, crawl/index checks, and a prioritised 90-day roadmap. The two-hour technical allowance also applies in month one. The two monthly content units start in month two.

From month two: two content units

Each unit is one new page or one substantial existing-page refresh, agreed in advance, up to 1,200 words. Drafting, your surveyor's technical review and one consolidated revision are included. Minor metadata changes are not counted as a content unit. Local pages need useful differences, not duplicated town names.

Implementation and local presence

Up to two hours of technical work per month in one active queue, plus monthly Business Profile upkeep and review-request guidance. Larger repairs are scoped separately before approval. No purchased reviews or links.

Reporting you can interpret

We check the same 12 agreed buyer questions on each of ChatGPT, Perplexity and Google AI search where available, once per month. We record dates, query wording, sources and conditions. This is a sample, not a universal AI ranking. Search reporting and tracked call/form enquiries sit alongside this, with one written report and one 30-minute review call.

Your input, access and ownership

You provide appropriate access and professional approval before publication. Your accounts, domain, Business Profile and approved content stay yours. Unused monthly capacity does not roll over. Access is granted through named invitations with appropriate permissions.

Outside this plan

Advertising and ad spend; website rebuilds, migrations and hosting; extra sites, profiles or territories; photography; paid placements or link acquisition; work beyond two technical hours; unlimited revisions and third-party fees. Any additional cost requires a separate scope.

Term and expectations

Three-month initial term, then monthly with 30 days’ notice. Your written agreement sets exact notice and billing dates. No ranking, lead-volume, citation or revenue guarantees. Submitting an enquiry takes no payment and creates no agreement.