07 / Behind the facts
Clear claims.
Traceable sources.
The RICS and Google references used in the sample, grouped by what they explain.
Professional guidance
Understand the survey.
- 01RICS
Choosing a survey
- 02RICS
The Level 3 service
- 03RICS
Level 3 inspection scope
- 04RICS
The consumer overview
- 05RICS
Level 2 inspection scope
- 06RICS
The Level 2 service
- 07RICS
Professional standards & licensing
RICS: Home Surveys and branded-report licensing Home Survey Standard, first edition
Search & measurement
Understand the numbers.
- 08
AI features in Google Search
- 09
Search clicks, impressions & position
- 10
Analytics sessions
- 11
Business Profile interactions
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