Invented clicks ÷ invented impressions = illustrative search click-through rate.
04 / Your monthly update
A clearer view.
A useful next step.
A monthly answer to three questions: what changed, what did we learn, and what should happen next?
Five things worth understanding
Work. Evidence.
Next steps.
- 01
What we delivered
Published pages and completed fixes, with links and time used.
- 02
How buyers found you
Relevant search activity, with consistent dates and filters.
- 03
Which enquiries were relevant
Genuine enquiries matching your service and area; instructions only when you confirm them.
- 04
What the AI sample showed
Dated mentions and source links from the agreed checks, with limitations.
- 05
What we recommend next
One clear priority, its reason and the approval needed.
Keep progress honest
Ready isn’t
the same as live.
DraftedApprovedImplementedLive
We report the actual stage. A draft awaiting approval is not a published page.
When you want the detail
Understand the measures.
Definitions and example calculations, if you want the detail.
How the ten metrics are defined
| Metric | Definition and source | What it cannot establish |
|---|---|---|
| Google Search clicks | Search Console clicks for the stated property, search type, pages, dates and filters; interactions sending people from eligible search results to the site under Google's counting rules.[9] | Unique people, enquiries or a fixed rank |
| Search impressions | Search Console appearances counted according to result-type visibility rules; keep the same aggregation and filters.[9] | That every person read the page or noticed the business |
| Search click-through rate | Clicks divided by impressions for the same filtered dataset, expressed as a percentage.[9] | A conversion rate or isolated proof of better copy |
| Average position | Search Console's average of the relevant topmost positions over recorded impressions.[9] | A universal rank for a town or a reliable placement on every buyer's screen |
| Organic landing sessions | Analytics sessions with the agreed organic acquisition definition, landing-page filter, dates and attribution scope. Export the exact report configuration.[10] | Complete traffic when consent, blockers or instrumentation exclude visits |
| Confirmed form enquiries | Successful server-confirmed form deliveries, excluding test/spam events; match to the enquiry record and deduplicate contacts about the same purchase | Button presses or every attempted submission |
| Telephone intent | Website telephone-link clicks and Business Profile call-button clicks, shown separately.[11] | Answered calls, unique callers or qualified enquiries |
| Qualified enquiries | Manual count of deduplicated genuine enquiries matching agreed geography, requested service and buyer stage; retain the qualification reason | An instruction or attributed revenue |
| Instructions | Practice-confirmed engagements from the agreed enquiry cohort, with attribution confidence stated | All business generated by search or profit |
| AI sample citation presence | Checked, available observations containing a source link to the practice divided by all valid observations; exact question/platform/date retained | Market share, universal visibility, sentiment or ranking |
See the calculations using invented numbers
Invented calculation examples only · Separate datasets
Invented qualified enquiries ÷ invented genuine enquiries = illustrative qualification share.
Invented, separate datasets; not results, targets or forecasts. They are not joined into a funnel and imply no revenue or ROI.
Reporting periods, filters and missing data
Use equal-length dated periods, matching filters and time zones. Flag missing access, partial data and tracking changes. Unavailable is not zero; Month 1 establishes the baseline.
Want this for your practice?
Tell us about your website and local area.
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An example of the written update
The explanation
behind the numbers.
“Your service page and buyer guide are ready for technical review. Next: confirm the scope, approve the pages and verify enquiries. Performance data is not available in this fictional example.”
Illustrative commentary, not a report sent to a client.