Fictional practice. Example work, not client results.
plotline.An example engagement
The sample engagement / 03 of 07

03 / Your first three months

First, get clear.
Then, build.

Your first three months: establish the starting point, publish useful content, then choose what comes next.

£895per month plus applicable taxes
2 content unitseach month, from Month 2
Up to 2 hoursof technical work per month
One local focusone profile · three agreed towns
£895/month plus applicable taxes. Three-month minimum (£2,685), billed monthly on the same date. Cancel anytime after the minimum term. One editable website, up to 30 indexable pages. No setup fee.
Month01

Groundwork before content.

Establish the baseline.

Check the website, agree priorities and establish a baseline.

Audit & measurement

Inspect the agreed website and quote path, check access and test the enquiry measurement.

A prioritised roadmap

Record real findings and agree the service area, content briefs and next actions.

A baseline report & review

See the starting evidence and discuss it in a 30-minute review.

Your part

Provide delegated access, accurate practice details and a qualified reviewer.

No content units in Month 1. Up to two technical hours.

Read the detailed scope for Month 1
  • Review up to 30 pages, crawl/index access, metadata, links and the enquiry route. Record findings rather than assume defects.
  • Confirm one Business Profile, three genuinely covered towns and qualified content approval.
  • Define and test enquiry measurement, deduplication and privacy arrangements. Clicks are not completed enquiries.
  • Prioritise fixes within two technical hours; scope larger work separately.
  • Establish the 12-question AI panel, baseline report and 90-day roadmap; hold one 30-minute review.
Month02

Two substantial content pieces.

Make the service clearer.

Publish a clearer service page and a useful buyer guide.

A service-page refresh

A clearer explanation of the Level 3 service, its scope and the quote process.

A new buyer guide

An article helping Victorian-terrace buyers discuss Level 2 and Level 3.

Your part

Your surveyor checks the technical detail and approves publication.

Two units: up to 1,200 words each, with one consolidated revision.

Read the detailed scope for Month 2

One service-page refresh and one buyer guide, agreed in advance. Each unit includes up to 1,200 words and one consolidated revision. Your surveyor approves technical content before publication.

Monthly support continues: up to two technical hours, one-profile upkeep, ethical review-request guidance, dated AI checks, one report and one 30-minute review.

Month03

Two more agreed content units.

Refine around real questions.

Choose the next two pieces using real buyer questions and local knowledge.

A preparation guide

Help buyers gather useful questions and documents before a survey.

A coverage-page refresh

Improve one priority town page using genuine local detail. If evidence is insufficient, use a service FAQ refresh instead.

Your part

Share genuine buyer questions and feedback on enquiry quality.

The same scope applies. Three months is a work programme, not a results deadline.

Read the detailed scope for Month 3

Two agreed units: a preparation guide and one coverage-page refresh using verified local knowledge. If evidence is insufficient, use a service FAQ refresh instead.

The same technical allowance, profile upkeep, AI checks, report and review continue. Compare consistent periods and record missing data.

A manageable scope

Clear limits.
Fewer surprises.

One active technical queue. No rollover of unused capacity. Larger repairs, extra territories and work outside the plan are scoped separately.

Read the capacity and exclusions

One website, one profile and three agreed towns. Two content units start in Month 2. One active technical queue; unused capacity does not roll over.

Extra websites, territories, profiles, revisions, rebuilds, migrations, hosting, advertising, paid placements and third-party fees need a separate scope. Your accounts and approved content remain yours.

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